But why would I do this? Two reasons.
First, as you might imagine, if a writer has a hundred good reviews and then one bad one comes in, guess which gets his attention? The words sting and smart, even for the writer with the thickest skin (and mine's pretty thick). But an author has to suck it up because there's a rule in the writing community that forbids authors from responding to, addressing, or otherwise interacting with reviewers.
"Reviews are for readers, not writers" goes the saying.
Fair enough. I don't do any of those things but you know what? Thumb tacks are for art projects, but they still hurt when you step on one. So, every week I'll be taking a bad review and not interacting with the reviewers, but rendering their words cute and harmless. Like this, which addresses my first novel, The Bookseller:
The second reason I'm doing this? Well, any excuse to put my kids in videos...
Oh, in case anyone wants to give me points for originality, please don't. I saw this done on a website where children's book authors read aloud their bad reviews. It's awesome.
Here's that site: http://noblemania.blogspot.com/2014/01/childrens-authors-read-reviews-of-their.html